01:00 - Introduction to DavyJ
01:40 - Use of recycled nylon regenerated from waste materials
03:20 - Origins, motivations, and development of DavyJ
05:40 - On designing and producing swimwear for the 1st time
06:25 - On the strong initial response from customers
07:50 - Customers' reactions to products made from waste
13:20 - What is a 'circular economy'?
Moving from a Linear Economy (Take-Make-Dispose) to Closing the Loop where waste is also an input into production process.
A core principle is that circular products need to be designed to last, including the ability to take it apart and replace it.
15:38 - Biggest challenge in the 'shift'.
(1) We must change to how we value products
(2) We must shift away from short-term ism. We don't *value* the long-term durability of a product.
17:35 - Circular design by large companies and smaller players.
20:45 - What's next for DavyJ?
Recently accredited by Positive Luxury.
Experimentation with use of limestone neoprene:
Traditional neoprene - made from oil. Bad for many things, but great at keeping you warm in the water.
Limestone neoprene - made from limestone. Looks and feels very similar. Beautiful material to work with.
24:00 - What's keeping Helen enthused and engaged in the environmental space...
25:20 - Helen's suggestion to adopt circular thinking in *your* life...
Thoughts? Questions? Comments? Let us know below! -
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